The Market

The best chance for selling your property is within the first 5 weeks. Studies show that the longer a property stays on the market, the less the seller will net.

• Your price should be based on SOLD properties rather than current listings.
• Your home should be priced to compete – not sell the competition.

It is very important to priced your property at a competitive market value at the signing of the listing agreement. The market is so competitive that even overpricing by a few thousand dollars could mean your house will not sell. Interestingly, your first offer is usually your best offer. You want to obtain the highest amount of money in the shortest length of time.

Dangers to Overpricing

• Overpriced properties usually en up selling below market value.
• Buyers concentrate on objections – minimize good points.
• Properties left on the market for an extended time become “shopworn.”
• Lengthens marketing time.
• Sellers love valuable time.
• Advertising dollars and marketing efforts are wasted.
• Negotiations between buyer and seller usually break down.
• Sellers lose opportunities to buy another home.
• Presents appraisal problems.
• Lowers response from agents.
• Limits qualified buyers.
• Reduces showings.

Finally: The weakest Realtor will give you the highest price andlowest commission.

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